How To Succeed in Youth Card Business

Here is just another short “HowTo”-Guide. It’s about market analysis, marketing plan and contains some checklists and best practices. It is supposed to be useful for small organisations and those who are looking for cobrand partners.
Password is the name of the city, where the EYCA conference in 2006 took place. (Uncapitalised)

7 Capital Sins of Launching a Card

Running a youth card is not always easy and there are many pitfalls and obstacles to be taken while contracting cobrands or searching for partners. Here you find a presentation about the capital sins of launching and conducting a card and some advice on how to save your soul from youth card purgatory.
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Using Discount Database

For small countries with just a few own discounts it is important to expose the european advantages. But it is not always easy to find best results, if you are not familiar with the use of the Discount Database query form. So here is a short manual how to use the Discount Database. Feel free [...]