come2gether.net

To make our market a conversation the EYCA developped the online community come2gether.net. It already runs in Germany and Switzerland but it is meant to become a large European community in which all EURO26 countries shall join in. The advantages of a community and its necessity for an up-to-date customer communication should be clear after [...]

Cluetrain manifesto

Did you already hear of the cluetrain manifesto? It’s a website claiming that a new powerful conversation has begun in the internet. And this conversation is why business is turning upside down. In the internet people have found voices that undermine the traditional command-and-control hierarchy that organizes most corporate marketing groups. “Markets are conversations” is [...]