To make our market a conversation the EYCA developped the online community come2gether.net. It already runs in Germany and Switzerland but it is meant to become a large European community in which all EURO26 countries shall join in. The advantages of a community and its necessity for an up-to-date customer communication should be clear after reading the cluetrain theses. Besides the community supports the EURO26 aims
- quality youth information, because it’s all about exchange of information, experiences, opinions etc.
- youth mobility, beacause cardholders all over Europe can “visit” each other virtually, make new friends and keep up with old ones etc.
- youth participation, because it encourages young people to state their point of view by taking part in discussions, writing a blog, experience cultural diversity on the net etc.
So, just contact the office to learn more about it.
Filed under: marketing | Tagged: cluetrain, communication, community, marketing
