come2gether.net

To make our market a conversation the EYCA developped the online community come2gether.net. It already runs in Germany and Switzerland but it is meant to become a large European community in which all EURO26 countries shall join in. The advantages of a community and its necessity for an up-to-date customer communication should be clear after [...]

Cluetrain manifesto

Did you already hear of the cluetrain manifesto? It’s a website claiming that a new powerful conversation has begun in the internet. And this conversation is why business is turning upside down. In the internet people have found voices that undermine the traditional command-and-control hierarchy that organizes most corporate marketing groups. “Markets are conversations” is [...]

How To Succeed in Youth Card Business

Here is just another short “HowTo”-Guide. It’s about market analysis, marketing plan and contains some checklists and best practices. It is supposed to be useful for small organisations and those who are looking for cobrand partners.
Password is the name of the city, where the EYCA conference in 2006 took place. (Uncapitalised)

Using Discount Database

For small countries with just a few own discounts it is important to expose the european advantages. But it is not always easy to find best results, if you are not familiar with the use of the Discount Database query form. So here is a short manual how to use the Discount Database. Feel free [...]

Some basics in marketing strategy

As a nice introduction on marketing strategies, you can check this presentation.

CSN Taskforce 2: Strategic Partnerships, Marketing & Cardsales

Welcome to this blog of the CSN Taskforce on Strategic Partnerships, Marketing & Cardsales
Tasks of this Communication Support Network taskforce:

Participate in a blog on EURO<26-related discounts, sponsorship deals, marketing & sales strategies
Inventory of current discounts, sponsorship deals, marketing & sales strategies
Evaluate these strategies, the market-penetration and position, their output and sales-effectiveness
Research possible scenarios on how [...]